On Super Bowl Sunday February 2, for a period of just 24 hours, a new U2 song titled “Invisible” will be globally available via iTunes as a free download to benefit (RED). For every download, the Global Fund – via (RED) – will receive a $1 donation from Bank of America with the total donation dependent on how many people worldwide download the track. This new partnership sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family - bringing the total commitment to $22 million.
“Invisible” is produced by Danger Mouse and mixed by Tom Elmhirst. The video for the track is directed by Mark Romanek (Jay Z – 99 Problems; Johnny Cash – Hurt; Nine Inch Nails – Closer), 60 seconds of which will be shown during a Super Bowl ad break on 2nd February and on YouTube from 8:00pm GMT the same day.
(RED) was set up to channel funds to the Global Fund to fight Aids, TB and Malaria and has already generated more than $240 million* since being founded in 2006 by Bono and Bobby Shriver. 100% of the funds raised by (RED) go to the Global Fund as no overheads are removed.
*(RED) funds are fighting AIDS in 8 African countries — Rwanda, Lesotho, Swaziland, Zambia, Ghana, Kenya, Tanzania and South Africa – where they pay for AIDS treatment, testing and prevention services, with a focus on ending mother-to-child transmission of HIV and achieving an AIDS free generation. (RED) and its partners — from Bank of America, to Starbucks, Apple and more — are united in a global push to end mother-to-child transmission of the deadly HIV virus by 2015, in accordance with the UN Millennium Development Goals.
