The word was out: visitors to Thunder Bay were urged to visit the Hoito for its old-school dining and vibe, and it was featured in the Toronto Star and The Globe and Mail, and on the Food Network show You Gotta Eat Here! The fare remained generous and cheap: a 1991 dinner special for $6.50 offered cream of chicken soup, rye bread, coleslaw, peas, mashed potatoes, ham steak, pumpkin pie with whipped cream, and unlimited coffee. Celebrity diners included Gordie Howe, Rick Mercer (who learned to make Finnish pancakes in a segment for his show The Rick Mercer Report), and Jordan Staal, who brought the Stanley Cup.