The month previously known as November has officially been changed today with Mayor Hobbs launching Movember. Today, our Mayor and esteemed guests had their precious lip blankets shaved down to then effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health. At the end of the month, Mo Bros and Mo Sistas celebrate their growth and valour by attending the Thunder Bay Mo’Party.

In attendance was Mayor Keith Hobbs who for the third year in a row is shaving his celebrity Mo’ for Movember, Phill Junilla – a prostate cancer survivor and a volunteer with the Prostate Cancer Canada Thunder Bay Network, Gerard Tremblay – President of the Fort William Male Choir, Franco Veneruzzo from Sportop Marketing and the organizing committee, Hugh Mullally – Sports Information Director for Lakehead Thunderwolves, Ryan Thompson – forward for Thunderwolves Men’s Basketball, Joe McDonough – sprinter with the Thunderwolves men’s track team, Jon Hendel – Chair of the Movember Thunder Bay Organizing Committee and The Man Cave Salon volunteering their time and services to shave some men of Movember.

All funds collected through the Movember Thunder Bay campaign are directed to the Movember Foundation Canada. Two organizations supported by Movember are Prostate Cancer Canada and the Canadian Mental Health Association. Last year, Canada alone raised $42.6 million with $146.6 million raised globally with this successful campaign.